Marketing

Thank you to CO–U.S. Chamber of Commerce for providing the content on 7 Ways to Improve Your Customer Churn Rate.  Lower attrition can increase your profitability and growth rates. Explore seven ways to reduce churn and boost your business. By: Jessica Elliott, Contributor You may have trouble brewing if your churn rate is higher than expected.…

Thank you to CO–U.S. Chamber of Commerce for providing the content on How to Build a Memorable Small Business Brand Customers Will Remember.  Discover the importance of branding for your startup — and how you can create a small business brand your customers will remember. By: Danielle Fallon-O’Leary, Contributor It’s one thing to create a valuable product…

Thank you to CO–U.S. Chamber of Commerce for providing the content on 5 Smart Social Media Hacks for Busy Entrepreneurs.  Boost your social media marketing efforts with these time-saving tips. By: Jessica Elliott, Contributor The social media user base includes more than half of the world’s population, and 71.6% look for brand information on social channels. Yet,…

Thank you to CO–U.S. Chamber of Commerce for providing the content on 5 Steps to Building a Successful Small Business Brand Strategy. Establishing a brand strategy helps small businesses reach their goals. By: Katarina Betterton, Contributor Building a successful brand strategy takes time, consideration, and deep knowledge of the marketplace. However, first-time entrepreneurs may have difficulty…

Thank you to CO–U.S. Chamber of Commerce for providing the content on 7 Recession-Proof Business Ideas for Every Startup Budget.  With the possible threat of recession, it’s important to know how to create a recession-proof business. Here are seven ideas to consider. By: Kayla Harrison, Contributor With the current state of the U.S. economy, industry experts…

Thank you to CO–U.S. Chamber of Commerce for providing the content on How to Determine Your Startup Costs.  Starting a business comes with many unforeseen expenses — learn the four steps you can take to determine what you need to start a business. By: Dan Casarella, Contributor & Jamie Johnson, Contributor When you’re starting a business, knowing your startup…

Thank you to CO–U.S. Chamber of Commerce for providing the content on What Is ‘Grit’ and Why Do You Need It as an Entrepreneur? Learn how persistence and resilience lead to entrepreneurial success. By: Jessica Elliott, Contributor Grit isn’t just a buzzword, nor is it solely a sign of mental toughness. Instead, it’s a trait that…

Thank you to CO–U.S. Chamber of Commerce for providing the content on 6 Ways to Balance Managing Employees While Giving Them Freedom. Managers who treat employees with respect while providing them with freedom in the workplace tend to have more successful teams. By: Kaytlyn Mroz, Contributor Business is not a one-size-fits-all approach; however, all companies can benefit from…

Thank you to CO–U.S. Chamber of Commerce for providing the content on Business Investors: A Guide to Knowing When and How to Find One. Here’s what entrepreneurs should consider when looking for investment opportunities for their businesses. By: Kaylee Kolditz, Contributor & Dan Casarella, Contributor Partnering with an investor is one of the most significant decisions you can…

Thank you to CO–U.S. Chamber of Commerce for providing the content on How to Leverage Your Small Business Status in Your Marketing Plan. Many consumers are ditching big-box stores to instead support local small businesses. Here’s how business owners can market to local customers. By: Miranda Fraraccio, Contributor In recent years, many consumers have made a…