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What Is ‘Grit’ and Why Do You Need It as an Entrepreneur?

Thank you to CO–U.S. Chamber of Commerce for providing the content on What Is ‘Grit’ and Why Do You Need It as an Entrepreneur?

Learn how persistence and resilience lead to entrepreneurial success.

By: Jessica Elliott, Contributor

Grit isn’t just a buzzword, nor is it solely a sign of mental toughness. Instead, it’s a trait that helps you persevere and remain focused on long-term goals. Research suggests that grit enables people to succeed through a determination to overcome adversity. However, grit also involves passion, which helps entrepreneurs find meaning and purpose.

Although grit is considered a personality trait, you can increase your endurance by improving your focus and goal-setting abilities. Learn what grit means and why entrepreneurs should cultivate this trait.

The meaning of grit in entrepreneurship

The American Psychological Association (APA) Dictionary of Psychology defines grit as a personality trait. Angela Duckworth, University of Pennsylvania Professor and co-founder, chief scientist, and board member of Character Lab, pioneered research on grit and said it involves perseverance and passion. In addition, research published in Frontiers in Psychology suggests that “the sustained interest in important long-term goals [is] a core feature of grit.”

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CO–by the U.S. Chamber of Commerce. 

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