Marketing
MIDNIGHT OIL EDITION 323 RESOURCES & TIPS Simple steps for finding your (brand) voice Your brand voice is more than just words — it’s the personality that keeps customers coming back. Discover how to shape a consistent voice that turns browsers into loyal fans. Expert tips to make the most of every minute Some entrepreneurs make running a…
Read MoreMIDNIGHT OIL EDITION 310 RESOURCES & TIPS 10 free SEO tools for small business owners From checking backlinks to analyzing keywords and monitoring ranking progress on websites, check out the top 10 free, beginner-friendly search engine optimization (SEO) tools for small business owners. Insider tips for strategic deal-making Entrepreneurs are always on the lookout for opportunities…
Read MoreMIDNIGHT OIL EDITION 308 RESOURCES & TIPS ICYMI: A masterclass in risk, resilience, and redefining success In last week’s episode of C-Suite to Main Street, serial entrepreneur Andy Dunn offered valuable insights on entrepreneurship, mental health, and handling uncertainty. Watch the replay to discover how these strategies can guide the building or evolution of businesses in uncertain times.…
Read MoreMIDNIGHT OIL EDITION 309 RESOURCES & TIPS “Kidults” are driving revenue growth A growing number of adults, often referred to as “kidults,” are spending big on activities and products traditionally marketed to children, creating sales and growth opportunities for businesses. Here’s how the trend is reshaping the landscape of entertainment, hospitality, and even the toy industry, carving out…
Read MoreMIDNIGHT OIL EDITION 302 RESOURCES & TIPS 4 Small Business Month growth strategies Take advantage of Small Business Month by focusing on a few strategic growth activities that can help grow your business — from strengthening your digital presence to creating personalized experiences. Get started using this guide. Passive income ideas for entrepreneurs Many entrepreneurs are…
Read MoreAbout National Small Business Week For more than 60 years, the U.S. Small Business Administration (SBA) has celebrated National Small Business Week (NSBW), which acknowledges the critical contributions of America’s entrepreneurs and small business owners. National Small Business Week 2025 will take place May 4-10, and SBA will officially recognize their hard work, ingenuity, and…
Read MoreMIDNIGHT OIL EDITION 296 RESOURCES & TIPS Connecting with community: the power of ‘local’ marketing Branding your company as a local entity can be a powerful strategy for building a thriving business. Learn how branding your business as “local” can create emotional connections with customers and build long-term loyalty in your community, ultimately leading to growth and success.…
Read MoreThank you to the CO-U.S. Chamber of Commerce for these tips on AI. MIDNIGHT OIL EDITION 276 RESOURCES & TIPS 5 AI tips to boost your Small Business Saturday Discover how utilizing AI can help your small business stand out on Small Business Saturday. From creating targeted campaigns to crafting unique experiences, these tips can help increase…
Read MoreThank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on clever ways to use AI at your business. MIDNIGHT OIL EDITION 272 RESOURCES & TIPS How AI is solving small business challenges Businesses often use artificial intelligence for content creation and automation, but the possibilities for tapping into this technology go…
Read MoreThank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on upgrading your email marketing. MIDNIGHT OIL EDITION 268 RESOURCES & TIPS Drive real results with expert email marketing strategies In our latest Ready. Set. Scale. event, industry experts discussed how small business owners can effectively use AI and automation to…
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