How going “local” can benefit your business!

MIDNIGHT OIL EDITION 296

RESOURCES & TIPS Connecting with community: the power of ‘local’ marketing Branding your company as a local entity can be a powerful strategy for building a thriving business. Learn how branding your business as “local” can create emotional connections with customers and build long-term loyalty in your community, ultimately leading to growth and success.

Angel investing: Halle Berry’s second act in life Academy Award-winning actress Halle Berry is making waves beyond Hollywood by championing women-owned businesses. Step into the world of angel investing to understand how Berry, among other high-profile and successful women, leverage their influence and finances to address the gender disparity in venture capital funding.

How retailers plan to overcome hurdles in 2025 Retail executives at the National Retail Federation’s convention are gearing up for a year packed with several key challenges, but they’re also armed with some smart solutions to drive growth. Discover how brands and merchants adjust their strategies to stay proactive, adaptable, and laser-focused on customer needs.

A MESSAGE FROM FEDEX Budget-Friendly Shipping Options for Your Business Make your shipping easier and more affordable with FedEx One Rate* — the option that lets you know the price upfront. Plus, save up to 42% on shipments within the U.S. when you join the free FedEx Advantage* program. Learn more and get started today! ‌ *Limitations may apply. Discounts are off list rates. Start Saving

QUOTABLE MOMENT “Switching industries doesn’t mean starting from scratch. The skills you’ve honed in your previous industry can be highly transferable when you adapt them to your new business.” — Drs. Jason and Vanessa Helfrich, Co-Founders of 100% Chiropractic, highlight that individuals transitioning from one industry to another should leverage skills from previous roles to thrive in new spaces.

CONTENT FROM THE U.S. CHAMBER Tax increase calculator: calculate your potential increase If Congress fails to act, Main Street businesses nationwide are facing a potential wave of tax increases in the coming year. The expiration of key tax provisions, particularly the Section 199A deduction, could significantly impact the financial health of countless businesses. To help business owners understand the potential ramifications, the U.S. Chamber of Commerce has launched a new online tool: the QBI Tax Increase Calculator. ‌ By leveraging the QBI Tax Increase Calculator, small businesses can better understand the impact of future tax policies for a more stable economic environment. Plus, share your story with USCC about how tax reform has helped your business and community. Start Calculating