Marketing

7 Expert-Approved Budgeting Strategies That Work

July 25, 2024

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on Expert-Approved Budgeting Strategies. MIDNIGHT OIL EDITION 264 RESOURCES & TIPS Expert marketing strategies and e-commerce trends Implementing creative marketing strategies allows small business owners to connect with customers in a competitive market effectively. Dive into the Ready. Set. Scale. recap, where…

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Fun Ways to Revamp your Marketing (without breaking the bank)

June 24, 2024

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on fun ways to revamp your marketing.   MIDNIGHT OIL EDITION 256 RESOURCES & TIPS Resources for family-owned businesses Family businesses come with unique challenges – from conflict resolution to financial management. These seven resources can offer guidance and help make success a…

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How to Write Clickable Headlines for Your Content

June 12, 2023

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on How to Write Clickable Headlines for Your Content Clickable headlines can be somewhat difficult to craft. These tips can help you get the formula right for every piece of content you post. By:  Emily Heaslip , Contributor Writing a headline…

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How to Price Your Product: A Step-by-Step Calculation

June 12, 2023

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on How to Price Your Product: A Step-by-Step Calculation Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product. By:  Jacqueline Medina , Contributor Pricing a…

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Insider Marketing Tips From Social Media Influencers

June 12, 2023

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on Insider Marketing Tips From Social Media Influencers. Here’s the lowdown on how to use influencer marketing to boost your brand. By:  Kristin Colella , Contributor Social media “influencers” — or users with a large and loyal following — are a…

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5 Small Businesses Celebrating Spring With Creative Marketing

June 12, 2023

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on 5 Small Businesses Celebrating Spring With Creative Marketing.   These small businesses embrace natural and seasonal ingredients and offer fruity, floral, and farm-fresh goods. By:  Emily Iverson , Contributor   As the snow thaws and the sun peeks through the…

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17 Free Resources for Small Businesses to Leverage Year-Round

May 18, 2023

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on 17 Free Resources for Small Businesses to Leverage Year-Round.   Many organizations provide support and online tools for small business owners and employees. Take advantage of these free resources during Small Business Month and throughout the year. By:  Jessica Elliott…

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Economic Update: Job Market Still Tight

May 11, 2023

Thank you to CO–U.S. Chamber of Commerce for providing the content Economic Update: Job Market Still Tight     Economic Update: Job Market Still Tight   Last Wednesday, the Fed raised its key interest rate from 5% to 5.25%, as expected, in part, because the job market remains incredibly strong. A tight labor market usually…

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April Update: Small Biz News You Can Use

May 1, 2023

Thank you to CO–U.S. Chamber of Commerce – Federation Relations and Grassroots Advocacy for providing the content on April Update: Small Biz News You Can Use. April Small Biz News You Can Use What You Can Do: Now is the perfect time to engage with your small business members and prospects, and we’ve compiled an…

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How to recruit and retain top-notch employees

March 27, 2023

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on How to recruit and retain top-notch employees.   Resources & Tips Big employee perks for small businesses Employee assistance programs (EAPs) provide your employees with well-being resources that help them professionally and personally thrive. Though it may seem expensive to…

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