Insider Marketing Tips From Social Media Influencers

Social media “influencers” — or users with a large and loyal following — are a common way for brands to advertise using word-of-mouth marketing. Influencers are considered to have credibility in a specific industry: Their followers trust their opinions and endorsements of products and services. As a result, influencer marketing has become a foundational element of many advertising campaigns.

It’s often difficult to measure the return on investment (ROI) of an influencer campaign given that some of the goals of influencer marketing are nebulous. Attributing “brand awareness,” for instance, to a specific influencer’s Instagram account is difficult. However, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising.

If you’re new to influencer marketing, or wondering how this practice has evolved, we’ve got you covered. Follow these insider tips to learn how to interact with influencers and get the most out of their services.

How to find influencers

There are many tactics to source influencers through your own social media channels, a simple search, or through an influencer marketing agency. To keep costs low, start by doing your own research.