Thank you to CO–U.S. Chamber of Commerce for providing the content on What’s in a (Business) Name? 8 Traits That Will Make Yours Stand Out.
Choosing the wrong business name can limit your growth and prevent you from connecting with your customers. Learn the eight traits of a great business name.
When you’re starting a business, your company’s name is one of the foundational elements. A great business name will stand out to potential customers and help you build a strong brand identity. Here are eight traits to keep in mind if you’re trying to name your business.
It’s simple
You want to pick a business name that’s simple and easy for customers to search for. If you think of many of the world’s most popular brands — Apple, Nike, and Target, for example — you’ll notice that these companies have very simple names.
When you pick a business name, don’t try to get creative with the spelling or come up with a name that’s too clever. By doing this, you could get penalized by Google’s algorithm and lose out on potential customers.
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CO–by the U.S. Chamber of Commerce.
