How to Measure and Understand Pinterest Analytics

Thank you to CO–U.S. Chamber of Commerce for providing the content on How to Measure and Understand Pinterest Analytics. 

Pinterest is a valuable tool for businesses to reach a broad audience. Here’s how to understand Pinterest Analytics for your business.

By: Lauren Wingo, Contributor

Pinterest can help businesses reach hundreds to thousands of potential customers through beautiful graphics and relatable, unique content.

As a business that uses Pinterest, it’s important to know where to find — and how to understand — your analytics data. Find out how Pinterest Analytics affects your business’s standing within Pinterest and how it can help accomplish your business goals.

Where to find Pinterest Analytics

Pinterest Analytics helps you gauge your audience’s interest in the pins you’re creating through your business account. As a note, these analytics are only available for Pinterest business accounts; personal accounts are unable to view their analytics. In Pinterest Analytics, you can see how your pins are doing in real time, which means some analytics are subject to change.

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CO–by the U.S. Chamber of Commerce.