6 Tips for Holding a Contest or Giveaway on TikTok

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TikTok contests, giveaways, and challenges help brands connect with their audience. Follow these steps to host your promotion on TikTok.

By: Jessica Elliott, Contributor

TikTok users love to share their authentic selves through video, and a fun challenge, contest, or giveaway can increase interest in your small business. Indeed, some of the largest brands, like Ralph Lauren and Crocs, use TikTok contests and giveaways to capture their audience’s attention. Wishpond reported that Crocs saw an “18% increase in TikTok followers” within the first hour of its contest, whereas Ralph Lauren’s campaign had more than “800 million views.”

Running a contest on TikTok isn’t tricky, but you should follow a few best practices to ensure that your giveaway doesn’t land you in legal trouble or decrease trust in your brand. Use these tips to launch your TikTok contest or giveaway.

Choose your contest or giveaway format and goals

In a giveaway, you hand out a prize to a random person who entered your promotion. You may pull names from everyone who commented on your post or require entrants to follow you. A giveaway is relatively easy to manage and an excellent way to increase brand awareness, gain followers, and reward engaged customers.

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