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Key Customer Insights for a Successful Holiday Season

November 27, 2024

Thank you to the CO-U.S. Chamber of Commerce – Midnight Oil for providing resources on Customer Insights for a Successful Holiday Season.
CO by U.S. Chamber of Commerce
MIDNIGHT OIL
EDITION 282
            RESOURCES & TIPS

Get tips for leveraging consumer insights to connect with customers on small business saturday and during the holiday season.
Cook up key consumer insights for the holiday season
Nine out of 10 consumers say inflation will impact their spending this holiday season. But shoppers aren’t just looking for low prices. They also define value in terms of quality, as well as loyalty rewards and cash-back offers. Read about what makes value-conscious consumers merry and get caught up on other top customer insights here.

Get Ready for Small Business Saturday – November 30th
To help you shine this Small Business Saturday, we’ve compiled valuable tools and tips to maximize your outreach and inspire your community to shop small. Crafting engaging promotions, hosting unique events, and leveraging social media are all strategies you can use to create unforgettable experiences for your customers this weekend and beyond.

10 budget-friendly gifts for your team
Here are 10 inexpensive but thoughtful gifts that cater to all your employees’ diverse tastes and preferences. From personalized mugs to cozy blankets, there’s something for everyone to show how much you value the team’s hard work without breaking the bank. Happy gifting!

CONTENT FROM HISCOX

Discover how Hiscox can provide your small business with cybersecurity insurance coverage.
Does Your Business Need Cybersecurity Insurance?
Cybersecurity insurance is becoming a must-have policy for many businesses. Not sure if your business could benefit from a cybersecurity policy? Here are four questions to ask yourself to find out if you should get covered, plus information on how to choose a policy that’s right for your business.

CO—EVENTS

Join us December 18 at noon ET for an exclusive session where we’ll dive into valuable insights that will help you attract, serve, and retain loyal customers in the year ahead.
[RSVP] Get Ahead for 2025: Discover Key Consumer Trends

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Join us December 18 at noon ET for an exclusive session where we’ll dive into valuable insights that will help you attract, serve, and retain loyal customers in the year ahead. We’re excited to have Elaine Buxton, President & CEO of Confero, along with CO— Editorial Director Barbara Thau as they share the latest consumer trends that every small business should know. Reserve your spot now and let’s gear up for an incredible 2025!

BY THE NUMBERS

15
From startup expenses to business insurance, dive into this handy list of 15 tax deductions that could lighten your financial load and save you money this upcoming tax season.

62%
More than half of consumers plan to wrap up their shopping in December, and savvy shoppers will be on the lookout for the best bargains and digital conveniences that make life easier. If you’re a retailer aiming to capture that holiday spirit, leverage these trends for a profitable Black Friday and Cyber Monday.

2024
Our Small Business Holiday Guide is stuffed full with expert tips on marketing, e-commerce, customer experience, and riding the wave of holiday trends. If you want to deck the halls with dollar bills, check out our guide for a collection of strategies all aimed at making this year’s holiday season your most successful one yet.

Check out this step-by-step guide on how to complete your BOI reports.
CORPORATE TRANSPARENCY ACT
REMINDER: File your beneficial ownership information report
The deadline to file your BOI report as required by the Corporate Transparency Act (CTA) is January 1, 2025, and missing this deadline could lead to costly fines and even criminal penalties. To help you stay ahead of the game, we’ve put together this step-by-step guide on how to complete your BOI reports.

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