How to Leverage Instagram’s Explore Page for Your Business

Thank you to CO–U.S. Chamber of Commerce for providing the content on How to Leverage Instagram’s Explore Page for Your Business. 

Instagram’s Explore page helps people discover new content. Use these tips to enhance your strategy.

By: Jessica Elliott, Contributor

Instagrammers head to Instagram’s Explore page to see personalized content from people they don’t follow. Appearing on the Explore page can boost small business brands, helping them organically expand their reach. Indeed, Instagram reported that more than 200 million people look at the Explore page daily and 50% “use Explore every month.”

Unfortunately, there isn’t a magic formula to increase your odds. Instead, you can optimize your content to improve its ranking. Here are four steps to help your posts appear on Instagram’s Explore page.

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CO–by the U.S. Chamber of Commerce.