How to Write Clickable Headlines for Your Content

Writing a headline that entices someone to click on and read your content is both an art and a science. Catchy or inspirational copy that elicits an emotional response is one part of the equation. The other part? Learning what words or phrases search engines and social media platforms value in order to show your headline to a potential reader.

There are some technical aspects to writing headlines that can help your content get more views. But there’s also a psychological element to writing a headline that resonates with your audience. Here’s how to write headlines that meet both those requirements.

The technical side of writing headlines: keywords

First, your headlines should follow some basic best practices to help search engines correctly (and frequently!) show your content to your target audience. Headlines that are optimized for search engines and social media algorithms are more likely to get clicks than those that aren’t.