Invitation to Submit Bids for Marketing & Branding of Douglasville TAD

The Douglas County Chamber of Commerce is requesting competitive sealed bids for marketing the Douglasville Tax Allocation District to voters in the November 2018 election (Getting A Yes Vote!)

Bid submission deadline is Tuesday, July 24^th, 2018 by 2 pm.  Bids will be opened at 4:00pm at 6658 Church Street Douglasville, Ga. 30134 in the Douglas County Chamber Board Room.

Sealed bids must be submitted on paper to ATTN: Sara Ray, 6658 Church Street, Douglasville GA 30134, the front of the sealed envelope of the bid must state the name of the bidder and the project name and number : Douglasville TAD.  All bids must comply with all applicable general and special instructions.  The Douglas County Chamber of Commerce reserves the right to reject any bid that is non-responsive or incomplete or to reject all bids.  All bids must be for completion of the entire project – any work intended to be subcontracted must be noted on the bid sheet. Bids must include a completed E-verify Contractors and Subcontractors Affidavit and Contractor’s Oath to be considered.  All bidders shall comply with all statutory requirements for ethical bidding, and with the Georgia Security Immigration Compliance Act.

Background Information on Tax Allocation Districts

A Tax Allocation District is established for the purpose of catalyzing investment by financing certain redevelopment activities in underdeveloped or blighted areas using public dollars.  Redevelopment costs are financed through the pledge of future incremental increases in property taxes generated by the resulting new development.  Typically, upon creation, TADs have vacant commercial and residential properties blighted conditions or are in need of significant environmental remediation.  The Georgia Redevelopment Powers Law was enacted in 1985 to give additional powers to local municipalities in order to facilitate the redevelopment of blighted or economically depressed areas.

The successful bidder’s proposal shall address and collect the following information:

Branding the 2018 Douglasville TAD

1. Start with stakeholders input and their views on the new TAD
2. Map and/or prioritize the stakeholders by “influence” and “interest” having the TAD
3. Determine key marketing target audiences
4. Create TAD brand statement and key messaging based on stakeholders vision of what the TAD will/can do for the City of Douglasville
5. Develop TAD brand icon/images that align with brand statement.