6 small businesses on the importance of shopping local this holiday season

This holiday season, consumers are spending money on the things that matter, seeking meaningful experiences and buying high-quality items for their loved ones. NRF is forecasting record holiday sales this year, and 46% of consumers say they’ve already started shopping due to concerns about inflation and getting the best deals. About one-quarter are planning to shop at a local business, and 60.4 million U.S. consumers plan to shop the Saturday after Thanksgiving on Small Business Saturday.

Retail small businesses are the backbone of the U.S. economy, with an estimated 90% of all U.S. retail companies employing 100 or fewer people. We talked to some of our small business advocates about what consumer behavior they expect to see this holiday season, the categories consumers will be shopping and what they love about this time of year.

by Independent We Stand.