Thank you to CO–U.S. Chamber of Commerce for providing the content Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales.
Companies from Amazon to Walmart seek to make payment, shopping, and merchandise returns as convenient as possible for their customers.
Many large retailers are rethinking their strategies this holiday season, and their actions offer lessons for smaller merchants, too.
In its annual holiday forecast, Deloitte projected that sales would rise between 4% and 6% during the November to January time frame, reaching between $1.45 trillion and $1.47 trillion. The increase reflects a slowdown from last year’s growth of 15.1% during that period.
Small Business Saturday, which takes place the day after Black Friday, represents an important opportunity for small, local companies to capture a share of that pie. Last year, Americans spent more than $20 billion on Small Business Saturday, according to Balboa Capital.
Small companies can take a page from the playbooks of retailers such as Best Buy, Walmart, Amazon, Target, Kohl’s and others to fine-tune their strategies and prepare for this year’s event. These strategies include rethinking payment options for customers, optimizing product return opportunities, and creating additional shopping occasions to maximize sales.
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CO–by the U.S. Chamber of Commerce.
