Thank you to CO–U.S. Chamber of Commerce for providing the content 6 Winning (and Adaptable) Customer Acquisition Strategies From Growing Brands.
Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.
Three key components for customer acquisition:
- Identify your company’s unique value proposition and ensure that it is being communicated clearly at every touchpoint: social media offers new brands a low-overhead opportunity to connect with new customers, for example, while more established brands can benefit from shelf space at mass market.
- Figure out where your potential customers are and meet them there, whether brick and mortar or online. Even interactions in non-retail spaces like hospitality can generate brand awareness that eventually translates to sales.
- Think long term and foster loyalty by consistently meeting or exceeding customer expectations. Customer acquisition growth is much more valuable when it’s achieved alongside customer retention.
Consumers are savvier and have more options than ever. Startups from personal care and home cleaning brand Public Goods to sustainable apparel business Girlfriend Collective are looking to a variety of strategies to catch their attention and create meaningful brand-customer relationships, founders told CO— in its ongoing series on how buzzy startups drive scale.
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CO–by the U.S. Chamber of Commerce.
