Thank you to CO–U.S. Chamber of Commerce for providing the content on Inside How 3 Startups Generated Exponential Sales Growth on TikTok.
Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.
How three startups have grown sales using TikTok:
- Babylist, which offers customizable baby gift registries, has successfully incorporated TikTok into its larger marketing strategy, including connecting it with real-life events.
- Eterneva, which converts the ashes of lost loved ones into diamonds, has found that ‘behind-the-scenes’ TikTok videos explaining the science of the product have been popular.
- Liteboxer, which markets boxing workout solutions that include virtual sparring, has found that authentic, user-generated posts carry a lot of weight with consumers.
TikTok has rapidly emerged as a sales-driving platform for brands, enabling companies to reach hundreds of thousands or even millions of followers with short-form videos often set to popular music.
Brands that have found success on TikTok, including baby gift registry Babylist, Eterneva, which converts the ashes of cremated loved ones into diamonds, and Liteboxer, an online boxing platform, have discovered that a test-and-learn approach helps them refine their content and strategy. They also pay attention to the trends that make other videos go viral on the platform, and they offer a mix of entertainment and education that get consumers excited about their brand.
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CO–by the U.S. Chamber of Commerce.
