Thank you to CO–U.S. Chamber of Commerce for providing the content on Shutterfly, Lands’ End, and Fernish Turn Pandemic-Era Homebodies Into a Business Opportunity.
The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.
How Shutterfly, Lands’ End, and Fernish tapped the work-from-home trend for growth:
- The surge in remote work prompted furniture rental startup Fernish to enter the home office furnishings space, which now accounts for 15% of its business.
- Lands’ End’s pandemic-launched ‘Let’s Get Comfy’ campaign, which plays up comfortable fabrics in casual fare to business looks, is resonating with shoppers even as they return to the office on a hybrid work basis.
- Shutterfly’s expansion into home products with a personalized, ‘style it yourself’ twist is driving up average order values for the company.
The pandemic created a new breed of homebodies.
Amid the COVID-fueled, shape-shifting remote-work trend, consumers’ lives at home, which now often double as their office space, have taken center stage like never before.
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CO–by the U.S. Chamber of Commerce.
