Thank you to CO–U.S. Chamber of Commerce for providing the content on How to Leverage Your Small Business Status in Your Marketing Plan.
Many consumers are ditching big-box stores to instead support local small businesses. Here’s how business owners can market to local customers.
In recent years, many consumers have made a conscious decision to “shop small” and support their local business community. According to a recent Nielsen study, 12% of global consumers exclusively buy from small or medium-sized businesses. In addition, 26% of global consumers are “unintentional small buyers,” buying from small businesses when it’s convenient for them.
Consumers support small businesses for various reasons, including their reduced environmental impact, better customer service, and unique offerings that are often more sustainably sourced than big-box retailers’ products. To capitalize on both unintentional and exclusive small buyers, consider marketing to consumers who prefer to shop at small businesses with these strategies.
Emphasize your value
Marketing to consumers who are already interested in buying from small businesses sets you on the right path. However, that doesn’t mean customers will automatically flock to you — you still need to prove to them why your business is worth patronizing.
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CO–by the U.S. Chamber of Commerce.
