Thank you to CO–U.S. Chamber of Commerce for providing the content on How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover.
When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands, says CTO Sree Sreedhararaj.
Why it matters:
- Sephora, as an e-commerce pioneer, faced a problem that is becoming increasingly common for companies – an outdated technology platform.
- Speed in launching new e-commerce features is crucial due to rapidly changing consumer demand.
- Retailers like Sephora are looking for solutions that will allow them to present a unified shopping experience across many channels, scale up for busy periods, and add more personalized offers and content.
Beauty retailer Sephora has been a digital innovator since 1999, when it launched its e-commerce website. Since then, it has been ahead of much of the retail pack with its omnichannel loyalty program, user-generated online content, social selling, and other cutting-edge e-commerce tools.
But the pandemic showed Sephora, along with the rest of the retail world, that it needed an e-commerce platform that could react immediately to rapidly changing consumer demands.
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CO–by the U.S. Chamber of Commerce.
