Thank you to CO–U.S. Chamber of Commerce for providing the content on 11 Real-World Examples of Successful User-Generated Content Campaigns.
User-generated content (UGC) connects your audience to your brand across multiple channels. Here are 11 great examples of effective UGC campaigns.
By: Nicole Fallon, Contributor & Jessica Elliott, Contributor
User-generated content (UGC) is an excellent marketing method for small businesses. Companies can increase trust in their brand by displaying and promoting reviews, images, and testimonials created by customers. In fact, a Stackla survey found that 79% of consumers say UGC highly impacts their purchasing decisions.
For example, Under Armour adds customer reviews, Instagram stories, and feedback from “wear testers” into its marketing strategy to demonstrate its products’ value and increase their visibility.
But UGC isn’t just for big companies like Under Armour. Below are 11 examples of successful user-generated content campaigns and techniques that drove sales for businesses.
Satirical headline writing contest boosts Twitter engagement
“Creating UGC is work,” said Daniel Burstein, Senior Director of Content and Marketing at MECLABS Institute. “[An unsuccessful] campaign is overly focused on the product or asks the customer to do too much.”
Burstein recommends making your campaign easy, relevant, and a positive experience for the customer. For example, MECLABS Institute promoted an event for marketers by holding a headline writing contest in the style of The Onion to promote an event that featured The Onion’s co-founder as a speaker.
“All the entrants had to do was tweet their headline with a specific hashtag,” Burstein explained. “And we made them look good.”
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