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From 2014-2015 the number of Twitter users grew by 50 million, and it’s estimated that close to 1/5 of Internet users have Twitter accounts. The average Twitter user follows 5 businesses so if you’re not trying to reach your customers on Twitter you’re missing an opportunity. Twitter is easy enough to understand, just share something…
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can…
Most businesses want to improve their search engine optimization (SEO). It means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level. While the two have some things in common, you…
Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify with. As is true in building any relationship, with social media for business it is important to let people in. You want them to see…
As business people we sometimes envy those marketers who have “sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products? How…
Adopting new technology isn’t easy, but when you find something that works and increases your productivity, you kick yourself for not having done it sooner. That’s how I feel about Buffer’s Pablo and Adobe’s Spark. But this article isn’t about image software (although those two I mentioned are game-changing – and free!! — and you…
The Douglas County Chamber Young Professionals Connection (YPC) is currently accepting applications for the 2016 Continuing Education Scholarship. YPC offers multiple scholarships totaling $1,500 to young professionals (ages 21-40) from a Douglas County Chamber Member business or organization looking to continue their education. The scholarships will be awarded to individuals who embody the mission of…
May 20, 2016 Dear Chamber Members, I thought you might be interested in reading a letter to the editor I recently provided to the Douglas County Sentinel. Most Douglas County School System employees received a political email in their school system account from County Commission Chair Candidate Roy Sparks on April 24. I communicated…
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guys.…
While I’m writing this during Small Business Week, saying thanks to small business owners is important year round. Small business owners are a crucial part of our economy. According to a recent Forbes report over 120 million people are employed by small businesses. Small businesses create around 70% of the jobs each year in the…