How to Use Marketing Automation to Grow Your Small Business

Marketing automation has the potential to add serious firepower to your business growth. According to Oracle, “[For] every dollar spent, marketing automation returns $5.44 over the first three years with a payback period in under six months.” The potential return on investment of marketing automation makes it something every business owner should consider.

Marketing automation is a broad category. Tools that fall under marketing automation can do everything from scheduling social media posts to segmenting your email lists. Ideally, marketing automation technology can alleviate the more time-consuming, tedious tasks that take up too much of your team’s energy. Here are a few examples of ways marketing automation can help your business grow.

Personalize the customer journey

Marketing automation tools make it easy to ensure your content is seen by the right prospective customers at the right time. These tools can pull key details from your CRM to make every piece of outreach feel personalized and tailored to the individual. In addition, marketing automation tools capture data from each stage of the customer journey that can be used to further improve the customer experience.