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Upgrade your Email Marketing with these Pro Tips

Thank you to CO–U.S. Chamber of Commerce – Midnight Oil for providing the content on upgrading your email marketing.

CO by U.S. Chamber of Commerce

MIDNIGHT OIL
EDITION 268
RESOURCES & TIPS

ICYMI, tune in to our event recap for expert strategies to propel your emial marketing campaigns.

Drive real results with expert email marketing strategies
In our latest Ready. Set. Scale. event, industry experts discussed how small business owners can effectively use AI and automation to take email campaigns to the next level. Explore how you can leverage cutting-edge technology that makes your email marketing faster, easier, and more impactful.

A guide to minimizing loan costs
If you’re considering a business loan, it’s good to know that there are sometimes additional expenses beyond the principal loan amount, as they’ll impact your upfront costs and monthly payments. Here are some of the different loan costs you might encounter and how to calculate the total cost of a prospective loan.

Happy team, happy business: employee retention tips
Improving employee retention doesn’t always require big budgets. From flexible schedules to professional development opportunities, these cost-effective strategies keep your employees happy and loyal.

SPONSORED CONTENT FROM BREVO

Download Brevo's free ebook for CRM, marketing, and sales strategies you can use to grow your business.

Unlock Business Growth with Proven Strategies
Gone are the days where companies can rely solely on email marketing for awareness and demand generation. Failing to adapt to your audience’s preferred communications channels will lead to decreasing effectiveness of your marketing efforts. By optimizing your marketing, sales, and service processes, a well-implemented CRM can transform your business.

Brevo has helped clients boost revenue by 42% with our marketing strategies. Let us help you unlock the full power of your CRM and drive your business forward!

QUOTABLE MOMENT
“You need to properly explain your value proposition because if you don’t, then buyers might not be able to tell the difference between your product and the rest.”
— Tamara Kaakani, Founder of kid’s clothing brand Bellabu Bear, breaks down why it takes more than a high-quality product to secure big retail partnerships.
CO— EVENTS

Register now for our September episode of Ready. Set. Scale. for expert tips for preparing your business for the future.

Prepare your business for the future
VIRTUAL | SEPTEMBER 19 at 12pm ET
Are you ready to future-proof your business tech? Join us for an exciting event where we’ll discuss all the essential tips and tricks for improving connectivity, protecting your data, leveling up your customer service, and growing your business using right-sized tech planning.

From connectivity to customer service, special guest Craig Ward, Director of Solutions Engineering at T-Mobile for Business, will walk you through everything you need to know to stay ahead of the game and prepare your business for whatever lies ahead.

BY THE NUMBERS

161K
That’s how many Black-owned businesses are owned and operated throughout the U.S., contributing billions annually to the economy, yet still facing funding challenges. Discover how these resources and organizations bridge the opportunity gap by providing support to Black-owned enterprises.

15%
The percentage of consumers that no longer use a computer, instead solely conducting business via their smartphones and creating what researchers are calling a “mobile giving gap.” Learn more about this trend and how to adjust your marketing strategy to reach the right audiences.

5
Don’t limit yourself to a traditional business plan. Consider these five alternatives for a more flexible and resource-friendly approach to presenting your strategy.

GRANTS & AWARDS
Backstage Capital supports underrepresented founders by investing in startups led by women, people of color, and LGBTQ+ entrepreneurs. They focus primarily on U.S.-based, scalable businesses with the potential for high growth. Investments typically range from $100,000 and up, predominantly targeting early-stage companies. Applications are reviewed regularly.

The Faire Small Business Grant provides $5,000 grants to select new retail businesses to help them stock their stores and cover their inventory expenses. To be eligible, applicants must be U.S.-based and have opened their retail store in 2023-2024 or plan to open this year. Applications for the first cycle close August 31.

The U.S. DOE has various grants available to small businesses in the education sector. Each grant has unique eligibility criteria, with some opportunities set aside for public schools, state agencies, or nonprofit organizations; however, others allow applications from for-profit private sector companies. Deadlines for currently available DOE grants run through September 16.

The Female Founder World Grant, offered by VistaPrint and Female Founder World, will award a $15,000 cash grant plus marketing support to one small business owner. To qualify, businesses must be part of the Female Founder World community, have annual revenue between $40,000 and $1,000,000 and fewer than 10 employees, and sell a physical product. Applications are open through September 17.

The Hawai’i FoundHer Business Accelerator offers capital and resources to women-founded businesses in Hawai’i, focusing on AAPI and Native Hawaiians who have historically been overlooked. If selected, participants must engage in regular mentorship meetings, complete surveys, and attend various program events. Applications are due by September 30.

More grant & program information can be found here.

Consider becoming a small business member of the U.S. Chamber of Commerce for exclusive perks, including a special offer from FedEx.

 

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