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5 Things Retailers Are Worried About for the Holiday Season – And What They’re Doing to Prepare

October 20, 2022

Thank you to CO–U.S. Chamber of Commerce for providing the content 5 Things Retailers Are Worried About for the Holiday Season – And What They’re Doing to Prepare.

How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.

By: Joan Verdon, Contributor

Why it matters:

With consumers worried about inflation and economic uncertainty, retailers and brands are looking for creative ways to show that they offer good value, without deep discounting.
Retailers have invested in tech to help personalize their marketing messages and to strategically time inventory markdowns.
As more consumers expect to return to stores this holiday season, getting and keeping staff has become critical, and retailers have responded with wage hikes and enhanced benefits.

U.S. retailers have been worrying about, and working to prepare for, the upcoming holiday season since the beginning of this year.

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CO–by the U.S. Chamber of Commerce.