Thank you to CO–U.S. Chamber of Commerce for providing the content Hispanic App Entrepreneurs Find SuccessFilling Market Void for Culturally Authentic Content.
Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.
Why it matters:
- The purchasing power of Latino consumers in the U.S. is poised to surge to $2.6 trillion by 2025, up an estimated 150% in the last decade.
- Although technology exerts an ever-growing influence on culture, commerce, and business, Hispanics make up a mere 8% of employees in the U.S. high-tech sector, compared to 68.5% of their white counterparts.
- Against that backdrop, apps founded by Latino tech entrepreneurs such as video-calling platform Caribu, job-search startup Chamba, and teletherapy app Yana have generated millions of downloads and amassed a robust following by speaking directly to a Hispanic audience.
Latino-run startup apps are tapping a growing Hispanic audience hungry for a broad mix of authentic, culturally nuanced content and services — from entertainment and education technology to digital talk therapy.
They’re breaking new ground in a tech sector where Hispanic founders are underrepresented and Latino consumers are underserved, founders and Apple executives said during the company’s meet and greet with Latino app entrepreneurs attended by CO—.
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CO–by the U.S. Chamber of Commerce.
