Thank you to CO–U.S. Chamber of Commerce for providing the content on 5 Trends Small Businesses Can Tap Into for a ‘Prime Day’ Boost.
Surveys show consumers want to find deals, stock up for the holidays, and support small businesses—even those that don’t sell on Amazon.
By: Joan Verdon, Contributor
How small businesses can tap into the buzz of Amazon Prime Day to drive sales:
- Promote summer deals as an opportunity to stock up on back-to-school purchases and holiday gifts, as consumers are already in buying mode for those two shopping events.
- Small businesses should play up their local, independent edge and promotional offers on social media, with consumers more eager than ever to support them.
- As surveys show that shoppers are planning to make their biggest purchases of the year on Amazon Prime Day, consider offering compelling deals on big-ticket goods.
Prime Day, Amazon’s top sales promotion of the year, has increasingly become a big, two-day event for small retailers.
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CO–by the U.S. Chamber of Commerce.
