Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

Thank you to CO–U.S. Chamber of Commerce for providing the content on Shopify Adds Features to Its Toolkit to Help Small Businesses Grow. 

The online sales platform is responding to changes in how merchants want to sell, like via NFTs, and how consumers want to shop.

Why it matters:

• Shopify handles more than 10% of all U.S. e-commerce sales and is second in e-commerce market share to Amazon. Merchants, most of them small business owners, sold $175.4 billion worth of goods on Shopify last year.
• Shopify has been expanding beyond e-commerce websites to address the offline as well as the online needs of merchants, including shipping, payment processing, and startup financing.
• Shopify is betting that the future of shopping will include social shopping and NFTs, and the investments it’s making today are likely to change the way many retailers do business, sources say.

Shopify, the e-commerce platform used by millions of small businesses and entrepreneurs to sell goods online, has an ambitious goal for its future: It wants to be the primary retail partner for small businesses no matter where they sell – online, in stores, or even in the metaverse.

It recently released more than 100 product updates to its platform and says those updates contain tools with the potential to have as much impact as when Shopify, in 2007, began making it easier for small businesses to create online stores.

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CO–by the U.S. Chamber of Commerce.