Developing an Inexpensive Marketing Strategy for Your Startup

By: Emily Heaslip, Contributor

Marketing is one of the necessary costs of launching a new business. There are upfront marketing needs, such as creating a logo, designing a website and creating social media channels. There are also ongoing costs that come with advertising your brand and bringing in your first customers.

Launching a startup requires minimizing your expenses until you have a steady stream of sales — and, marketing is necessary for making those first sales. Here’s how to find the right mix of inexpensive marketing tactics that reach high-value (and high-paying) customers.

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CO–by the U.S. Chamber of Commerce.