Thank you to CO–U.S. Chamber of Commerce for providing the content on 4 Best Practices for Creating Engaging Social Media Videos.
Video content is king, and these best practices can help ensure your videos are engaging, entertaining, and able to help your brand stand out on social media.
By: Emily Heaslip, Contributor
Video is one of the most powerful ways to engage followers on social media. In 2019, one report found that users spent 6 hours and 48 minutes each week, on average, watching online videos. Tweets and Facebook posts with video regularly outperform static content, while platforms entirely dedicated to video, like TikTok, have exploded in popularity.
If your business is increasing its video content on social media, good move — you’re likely to see more engagement, brand awareness, and hopefully, a boost in sales. As you plan your video content, keep these best practices for using video on social media in mind.
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