5 Must-Do TikTok Tactics for Small Businesses (And 2 to Avoid)

Thank you to CO–U.S. Chamber of Commerce for providing the content on 5 Must-Do TikTok Tactics for Small Businesses (And 2 to Avoid). 

Follow best practices on TikTok to build relationships while avoiding tactics that could harm your brand.

TikTok is a fast-growing social media platform and great for connecting with current and potential customers. However, it requires a different approach than Facebook, Instagram, or Pinterest. Unlike other channels, TikTok content isn’t perfectly curated. Instead, the videos are often less polished and more informal.

Likewise, TikTok isn’t the place for heavily promotional content. TikTok users want to be inspired, not pressured. With that said, there are things you can do to improve your TikTok presence. Use these TikTok dos and don’ts to ensure a strong return on your investment.

Do engage TikTok users within three seconds

Sensor Tower Consumer Intelligence data found that “TikTok’s audience is highly engaged—and that engagement is growing [year-over-year].” When TikTokers are inspired, they’re more likely to comment and use the Stitch and Duets features. But first, you must capture their attention within seconds, as it affects your reach. According to Influencer Marketing Hub, “[t]he first 3 seconds of your channel’s videos are crucial.” Near-instant interest increases completion and watch time rates.

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CO–by the U.S. Chamber of Commerce.